FASHION WEEK SPECIAL

Fashion WEEK spEcial

COLLABORATION BETWEEN SHOWZ & MARCELL VON BERLIN

Fashion wEEk
spEcial

COLLABORATION BETWEEN SHOWZ & MARCELL VON BERLIN

THE FUTUrE oF shop windows

SHOWZ x MARCELL VON BERLIN

06.09.22

3:30 - 5:30 PM

What does the new generation of product displays look like? This collaboration between the agency SHOWZ and the label, MARCELL VON BERLIN, will demonstrate the shop window of the future.
“Brands need to offer their consumers a 360° experience across all channels: physically, digitally and virtually (in the metaverse). We consult brands on their ways to do so and connect all the touchpoints mentioned, with means of technology and sustainable design,” says Ayan Yuruk, founder of SHOWZ.
In comparison to classic shop windows, the viewer and pedestrian will be encouraged to interactively participate with the installation to experience the brand and the product to the fullest extent, with the goal to increase traffic and transaction.

SHOWZ

Torstraße 207,
10115 Berlin Germany

SHOWZ

Torstraße 207,
10115 Berlin Germany

IN COLLABORATION WITH:

FASHION WEEK SPECIAL
FASHION WEEK SPECIAL
FASHION WEEK SPECIAL

IN COLLABORATION WITH:

FASHION WEEK SPECIAL
FASHION WEEK SPECIAL
FASHION WEEK SPECIAL
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