LALA BERLIN . INTERACTIVE WINDOW

LaLa BErLIN . INTEraCTIVE WINDOW

For the German contemporary womenswear brand Lala Berlin, we designed an interactive shop window – extending the space usually reserved for displays only into a shoppable, interactive installation. The AI we developed for this project automatically detects colours in the outfits of passers-by and suggests products according to the detected colour as well as pre-defined demographics, creating a personalised experience. The suggested products can then be tried on in store or directly shopped online, depending on the time of day and the store’s opening hours. 

A mockup of the shop window demonstrating the customer experience with the monitor
A monitor with a picture of a woman dressed in a checkered black-and-red costume
A square red piece of paper creased conceptually adhered to the stand behind the monitor
A square window with a vertically installed monitor with a picture of a woman dressed in a red dress on it
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