LALA BERLIN . INTERACTIVE WINDOW

LaLa BErLIN . INTEraCTIVE WINDOW

Lala bErlin
intEractivE window

For the German contemporary womenswear brand Lala Berlin, we designed an interactive shop window – extending the space usually reserved for displays only into a shoppable, interactive installation. The AI we developed for this project automatically detects colours in the outfits of passers-by and suggests products according to the detected colour as well as pre-defined demographics, creating a personalised experience. The suggested products can then be tried on in store or directly shopped online, depending on the time of day and the store’s opening hours. 

intEractivE scrEEn contEnt

intEractivE
scrEEn contEnt

LALA BERLIN . INTERACTIVE WINDOW
LALA BERLIN . INTERACTIVE WINDOW
LALA BERLIN . INTERACTIVE WINDOW
LALA BERLIN . INTERACTIVE WINDOW

intEractivE window installation

A square window with a vertically installed monitor with a picture of a woman dressed in a red dress on it
LALA BERLIN . INTERACTIVE WINDOW
LALA BERLIN . INTERACTIVE WINDOW

3d rEndErinG

A mockup of the shop window demonstrating the customer experience with the monitor

proJEct tasks

Art Direction & Strategy

Concept & Window Design

Visual Merchandising

Experiential Marketing

In-Store Events

3D Motion Design

Content Creation

Global Implementation

Own Production Site

proJEct tasks

Art Direction & Strategy

Concept & Window Design

Visual Merchandising

Experiential Marketing

In-Store Events

3D Motion Design

Content Creation

Global Implementation

Own Production Site

FurthEr projEcts

MvB . Interactive Shop Window

SHOWZ . Our Showroom

Vattenfall . my Highlights

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